Welcome back to our What Creativity Looks Like series. I started this series in June in order to introduce you to some amazingly creative women. Today is our last interview in the series (for now), and I’m so excited to introduce you to Veronica from TwoEasels.
Let’s get started!
What’s your name (and business name, if you have one)?
Weronika Zubek in Polish spelling (Veronica), and my business is TwoEasels.
Tell us about YOU. How is your creativity expressed?
Between a toddler and a newborn, there is hardly any time for me, but I always manage to sneak in a little bit of creativity. I love creating art with my daughter, making little collaboration pieces or just having her next to me while I work on my art and she works on hers. I express myself with letters and lots of color—combining lettering and my love for colorful abstract pieces.
How did you get started in your creative practice? (“Practice” is just a fancy word for all the fun creative things you do. :))
I always wanted to be an artist—it was always a big part of my life—but I didn’t always know what kind of art I wanted to do for a living. I had these expectations that my paintings and drawings had to be realistic, yet I couldn’t pull it off, so I went to school for design. Creating logos and websites was satisfying for a while, but it just wasn’t my calling.
Last year I fell in love with lettering. About the same time, I also started dabbling in abstract art, first testing out acrylic paints and then watercolors. And that’s when everything clicked. I discovered me. Add some splashes of color and loud music, and you have a hand lettering/abstract artist.
What keeps you going?
Lately, it’s been coffee. (Did I mention I have a two-month-old and a toddler?) But even with that going on I still manage to be creative. The constant need to get all my ideas out of my head and onto paper is what keeps me going. I have so many projects that I am either working on, want to start, or need to finish. No matter what is going on in my life, I just can’t get away from all these creative ideas.
What is your greatest joy?
Reaching goals. I have a long, long list of things I want to accomplish, either for my business or for myself, and when I can proudly cross them off my list I get a boost of happy vibes. Plus I celebrate with a glass of chocolate wine.
What’s a “typical” day (or week) like for you? In other words, how do you incorporate creative projects into your life?
A typical day is pretty hectic for me, I work from home and usually have both kiddos home with me. It’s a constant juggle between feeding the baby, changing diapers, feeding and playing with the toddler, and work. Oh, and I fall somewhere in between there.
On days that they are at grandma’s house, I start my day with a nice relaxing run. After that, I write blog posts, do some art for the shop, work on client projects, and fit in social media in between. All with the help of loud music or rewatching all of Gilmore Girls.
What would you say to someone who wants to be creative but can’t find the time?
I would suggest keeping any art supplies they want to use nearby. I don’t have a lot of time during the day either, but I always keep my sketchbook or little watercolor pad in the kitchen so I can quickly doodle some ideas while cooking or just doing things around the house. Instead of wasting time on Facebook on your commute to work, or waiting in the doctor’s office, take a sketchbook with you; it makes the time go by faster, and it will keep your creativity flowing.
What do YOU think creativity looks like?
To me, creativity is creating something out of nothing, whether that is music, art, jewelry or anything else that never existed before.
I especially related with her comment about creating alongside her daughter. We do that almost every day as well, and sometimes those collaborative paintings take me in directions I would not have thought of on my own. Veronica just opened up her online shop, so definitely stop by to check out her beautiful work. You can also say, “Hi” to her at her blog.
Have a lovely {and creative} day!
