A New Chapter: Restructuring Our Business

This post includes a video announcement of how my husband and I are restructuring our business starting July 2019. We appreciate your support so much! We’re not going to be completely gone, but this is definitely going to be a change.

Over the past year, I have increasingly realized we needed to change some things. I’m a stay-at-home mom and am homeschooling my kiddo which has meant less and less time during the day to dedicate to my business. As “old-fashioned” as this may seem, my priority is to be the manager of my home. And in many ways, I’ve come to see that each season has its own limitations.

This isn’t necessarily a bad thing. It’s just a fact of life. Not one of us can do all the things all the time. We change, let some things go, add other things.

The thing is, I really love this business. So does my husband. We’ve poured years into it and have spent many, many weekends, early mornings, and late nights to make it viable. It has been a labor of love, a passion project, and So Much Fun in many ways.

At the beginning of the year, I made my goals as usual, planned out the quarters, and set to work. Restructuring our business and closing down many of the main components of it was the furthest thing on my mind. Seriously.

It wasn’t until one evening when I was talking to my husband about something completely different that I suddenly stopped, looked at him, and said, “I think it’s time to close down much of this business.” It was so out of the blue but I knew in my heart, that it really was time.

So what does this mean?

Many of the day-to-day aspects of this business are going to end. Because of time constraints, mainly. I simply don’t have the time I used to have to update social media, send out emails, and especially create content (even though I have so many ideas!)

However, I will keep my blog and shop up. Over the years, I have created so much content and many resources that are still helpful. My books will continue to be sold on Amazon, and digital goods will still be in my shop. (This arrangement will also help this business to remain sustainable since it is not free to have a blog online. I do not run ads on my blog, so the only way to pay for monthly hosting fees, etc. is to bring in some income.)

I have absolutely been encouraged and nourished in my own creative and spiritual life by so many who have published books and articles years ago, some hundreds of years ago! I know that this content can and will still encourage many who stumble upon it in the years to come. So I’ll keep it up.

I’ll also keep my social media accounts—Facebook, Instagram, and Twitter—but will no longer be posting to them regularly. A kind of quirky fact about me is I don’t even have these apps on my phone. I honestly forget to check them without literal reminders buzzing at me throughout the day.

I will absolutely miss the day-to-day interactions with you on these platforms, though. Each of you have been an integral part of making this business real. You’ve encouraged me so much, and I’m so grateful for you!

Thank you so very much!

I’ll still be around, making sure your orders go through and making sure the blog is still up and running. But mostly, I’ll be back here in my little world, filling up my happy journal, going on adventures with my family, and enjoying the beauty all around us. I’m looking forward to more creative time, more writing, and just more in-the-moment living.

I truly hope you too will continue your creative journey. YOU have so much to offer your corner of the world. We all do!

Have a lovely {and creative} day, friends.

Jennie